Manager brand development & communications.

With significant growth ahead, we are looking for a Manager Brand Development & Communications who combines strategic thinking with a strong hands-on mindset. You will play a key role in strengthening and executing our brand and communications approach as we continue our transformation into a mature Tier-1 player in AI, datacenter, datacom, and beyond.

This role is ideal for someone who operates at a senior level but enjoys being close to execution in a dynamic scale-up environment.

You will help shape and drive the execution of an integrated brand and communications function, bringing together brand strategy, communications, marketing, and events.

With our (re)branding already in progress, your focus will be on embedding, activating, and continuously improving our brand across all touchpoints. You ensure clarity, consistency, and impact in how we communicate; internally and externally.

Build and Strengthen a Recognized Global Brand

• Support and execute the brand strategy aligned with SMART Photonics’ evolution into a Tier-1 partner.

• Further develop and implement our corporate and employer brand (building on the ongoing rebranding).

• Translate brand strategy into practical tools, guidelines, and day-to-day communication.

• Ensure consistency across all channels, campaigns, and materials.

Elevate Internal & External Communications

• Help create and implement a clear and effective communications framework.

• Develop and produce content that tells a compelling, consistent story.

• Work closely with leadership and teams to improve alignment and clarity in messaging.

• Be actively involved in writing, editing, and delivering communication outputs.

Drive Marketing & Events Impact

• Execute integrated marketing and communication activities across digital, content, and events.

• Support campaigns that increase visibility, engagement, and business impact.

• Contribute hands-on to the organization of events, from SMART TALKS to international exhibitions.

• Ensure all activities consistently reflect our brand and positioning.

Support Investor & Stakeholder Communications

• Work with Finance and leadership on clear and consistent investor messaging.

• Contribute to materials for investor updates, presentations, and key stakeholder communications.

• Ensure quality and alignment across all external-facing content.

Other Responsibilities

• Lead and coach a small Brand, Marketing & Events team (currently 2 FTE), while remaining actively involved in execution.

• Collaborate closely with the Leadership Team and key stakeholders across the organization.

• Build practical frameworks, templates, and processes that improve efficiency and consistency.

• Act as a trusted partner on brand and communications topics, with a pragmatic, solution-oriented approach.

• • Own and drive the global MarCom strategy for SMART Photonics, establishing a strategic framework that aligns business goals, technology leadership in integrated photonics, and go-to-market priorities.

  • Extensive experience in leading brand, communications, or marketing functions in a technology, semiconductor, or deep-tech scale up environment.

  • Turn the MarCom strategy into clear, measurable outcomes that support sustainable growth and scale.

  • Strong business acumen with the ability to share the translation of our complex technology into compelling storytelling.

  • Experience supporting Investor Relations or senior financial communications.

  • A track record of leading multidisciplinary teams and driving cross-functional alignment.

  • Exceptional communication skills; crisp, clear, and confident.

  • Ability to thrive in a dynamic, fast-growing environment with high strategic expectations.

  • By choosing to apply for this role, you demonstrate that you recognize the senior, strategic, and executive nature of this position and that you bring the leadership experience, maturity, and confidence required to operate at ELT level.

   

   

  Why SMART Photonics?

  • A pivotal ELT role with direct impact on our strategic direction and future success.

  • A company shaping the global photonics industry, with best-in-class technology and world-leading partners.

  • A chance to build something exceptional; a brand and communications function ready for scale, international visibility, and a possible listing.

  • A collaborative, ambitious, and purpose-driven culture where your work is seen, valued, and influential.

  ·        This is a unique opportunity to shape how the world sees SMART Photonics.

   

  If you are ready to define the voice and identity of a company poised to transform an industry, we would love to meet you.